Connect with an Individual Customer Across All Channels & Devices
Today, most customers move between devices and channels with great fluidity. Customers may research a product on their mobile device, but go and complete a purchase on their desktop computer. According to research from CMO Club, 85% of marketers say their biggest challenge to providing seamless cross-channel marketing is customer data that is unavailable or spread across multiple sources.
The Oracle ID Graph helps marketers connect identities across disparate marketing channels and devices to one customer.
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