Data Management Platform ID Graph and Talend ETL integration
Connect with an Individual Customer Across All Channels & Devices
Today, most customers move between devices and channels with great fluidity. Customers may research a product on their mobile device, but go and complete a purchase on their desktop computer. According to research from CMO Club, 85% of marketers say their biggest challenge to providing seamless cross-channel marketing is customer data that is unavailable or spread across multiple sources.
The Oracle ID Graph helps marketers connect identities across disparate marketing channels and devices to one customer.
Why Talend ?